📝 Summary of the Release

Custom Values are now supported in Ad Manager ad copy fields across Meta, Google, and LinkedIn campaigns.

Users can insert reusable business-specific values such as business name, city, support email, offer name, service area, phone number, or other saved Custom Values directly into supported ad copy fields.

These values resolve in the campaign preview and review screens, helping users confirm the final ad content before publishing.

👀 What’s New?

1. Custom values in ad copy - Users can now insert Custom Values into eligible ad copy fields across Meta, Google, and LinkedIn campaigns.
2. Insert custom values picker - A new insert option lets users search, select, and add saved Custom Values directly into supported copy fields such as primary text, headlines, descriptions, and introduction text.

3. Map custom values before publishing - The new Map custom values action allows users to add or review missing values used in the campaign before publishing.

4. Resolved preview - Preview and review screens now show the final resolved copy, so users can clearly verify what will appear in the published ad.

5. Validation for safer publishing - Ad Manager now alerts users when Custom Values are missing, invalid, empty, or exceeding platform character limits, helping prevent publishing issues.
6. Reusable templates across sub-accounts - Campaign templates can retain Custom Value keys, making it easier to reuse one template across multiple sub-accounts while mapping client-specific values before launch.

👷How to Use?

1. Go to Ad Manager.
2. Create or edit a campaign for Meta, Google, or LinkedIn.
3. Open the ad copy section.
4. Click the Insert Custom Values icon beside a supported copy field.
5. Search and select the Custom Value you want to use.
6. Continue building the campaign.
7. Click Map custom values if any value needs to be added or reviewed.
8. Review the resolved copy in the preview/review screen.
9. Publish the campaign once all validations are cleared.

⭐ Why this feature matters

Agencies and businesses often reuse the same details across multiple campaigns, such as: Business name, Location, Phone number, Support email, Service area, Offer name, Promotional copy, etc.

Earlier, these details had to be added manually in every campaign. This created extra work and increased the chances of inconsistent ad copy.

With Custom Values in ad copy, users can now:

• Create campaigns faster
• Reduce repetitive copy entry
• Keep ad copy consistent
• Reuse templates across sub-accounts
• Preview the final resolved copy before publishing
• Avoid publishing issues caused by missing or invalid values

📝 Notes

• Custom Values are supported only in eligible ad copy fields.
• Custom Values are not supported in URL fields, CTA dropdowns, lead form selectors, media upload fields, targeting, budget or bid strategy fields.
• Users can save campaigns as drafts even if Custom Values still need attention.
• Warning is provided if required Custom Values are missing, invalid, or exceed character limits.
• Updating a Custom Value after publishing will not automatically update already-running ads and would need a re-publish after changes are done.