Badges can now be issued and used to trigger follow-up actions directly through Workflows, making it easier to automate recognition and what happens next.

What’s new:

• Issue Badge action: Automatically issue a selected badge when your workflow conditions are met.

• Badge Issued trigger: Start a workflow when a badge is issued and automate follow-up actions such as sending a message or email, updating a contact, or starting another automation.

Why it matters?

1. Makes badge recognition part of your existing workflows

2. Automates what happens after a badge is issued

3. Helps you build more engaging journeys around achievements and milestones

More improvements are on the way