Social Planner Statistics now support custom date ranges along with a comparative view, allowing users to analyse performance over any timeframe and compare it with a previous equivalent period.

This replaces the earlier fixed 7-day analytics view and enables more flexible, self-serve insights for campaigns, trends, and growth analysis.

• Custom Date Range Selector

• Select any start and end date using a calendar picker
• Quick presets available: 7 days, 14 days, 30 days, Custom

• KPIs, totals, and charts update instantly based on the selected range
• Compare With Previous Period
• Compare the selected date range with the previous equivalent window
• Presets include: Previous Period, Previous 7 days, Previous 30 days, Custom

Percentage change indicators shown across:

• Total Posts
• Likes
• Followers
• Impressions
• Comments
• Smarter Graph Scaling
• Short ranges show daily data points

Longer ranges automatically use aggregated views for better readability

• This enhancement enables users to:
• Analyze performance across exact campaign windows
• Compare growth trends without exporting data
• Generate clearer insights and client-ready reports
• Reduce reliance on external analytics tools