10 nov 2026
Edits you make to WhatsApp templates and snippets now flow straight into the messages your workflows send. Update the content once and every WhatsApp workflow step using it sends the new version, so your automations stay accurate without anyone re-opening and re-saving steps.
Change it once, and it's live everywhere. No more contacts receiving last month's offer because a workflow step was never re-saved.
Template edits are reflected at send time
Always the current version: Workflows send your template's latest content at the moment the message goes out, not the version that existed when the step was set up.
New variables are filled in automatically: Add a variable to a template after the workflow step was saved, such as the contact's first name, and it is filled in when the message is sent. Personalise an existing template without rebuilding a single workflow.
Snippet updates are picked up automatically
One edit, every workflow: WhatsApp steps that use a snippet always send the snippet's latest text, so a price, offer or opening hours change only ever needs to be made in one place.
Steps saved before this release: Open the step and save it once to switch this on. From then on it stays up to date by itself.
Personalise without touching workflows: You add the contact's first name to your "Order ready" template. Every workflow using it now greets each contact by name, and no step needs re-saving.
Change an offer in one place: You raise the discount in your "Holiday offer" snippet from 10% to 15%. Every WhatsApp workflow step using that snippet now sends 15%.
Agencies managing many automations: Update a client's messaging centrally instead of hunting through every workflow that sends it.
Edit your WhatsApp template or snippet as usual.
Your workflows send the updated content automatically on the next run.
For WhatsApp workflow steps using a snippet that were saved before this release, open the step in Automation → Workflows and click Save once.
Your workflows are only as good as the message they send. When automations quietly send outdated wording, expired offers or missing personalisation, it costs you trust and conversions, and finding every affected step takes time your team does not have. Now your content and your automations stay in sync by default.
Protect revenue by making sure every automated message carries your current offer and pricing
Lift engagement by adding personalisation to templates that are already running
Save hours of upkeep by updating messaging in one place instead of across every workflow
Reduce mistakes that come from steps someone forgot to update
Open your most-used WhatsApp template, make it better, and let every workflow send the new version.