What’s New?

Businesses can now apply coupons at a more granular level by targeting specific prices or variants within a product, instead of being limited to applying coupons to entire products. This enhancement gives greater flexibility in running targeted promotions and ensures coupons are applied exactly where intended.

Price & Variant Level Targeting

• Coupons can now be configured to apply to: Entire products (existing behavior), or Specific prices or variants within a product
• When selecting products during coupon creation: A nested selection view allows you to choose: All prices/variants under a product, or Individual prices or variants
• Selecting a product automatically includes: All current and future prices/variants
• Applies to both: New coupons and Existing coupons (via Edit)
• This removes the need for workarounds like duplicating products or removing variants for targeted discounts.

Checkout Behavior Updated

All supported checkouts now respect the updated coupon logic, including:

• Funnels
• Forms
• Ecommerce / Store
• Payment Links
• Calendars

Coupons will only apply if the selected price or variant matches the configuration.

Existing subscriptions and past transactions will continue using the older coupon logic to maintain backward compatibility.

Workflow Trigger Enhancements

Workflow triggers have been updated to support this new level of granularity.

For triggers like: Coupon Code Applied and Coupon Code Redeemed - You can now filter based on: Product → Price / Variant (dependent filters)

How this works:

• You must first select the Product
• Then, the system dynamically enables: Relevant Prices or Variants under that product
• These are dependent filters, meaning: Price/Variant filters are only available after product selection
• This allows workflows such as: Triggering actions only when a specific variant is purchased with a coupon
• Targeting automation based on pricing tier-level discounts

Backward Compatibility

• Existing coupons continue to work as-is
• Existing subscriptions / recurring payments and their future transactions are not affected
• New logic applies only to: Newly created coupons, Updated coupons and Future Orders

Where Can I Find This?

• Payments → Coupons → Create / Edit Coupon → Select products → choose prices or variants within them
• Automation → Workflows → Coupon Triggers (Apply product-based filters, then refine using price/variant filters

What’s Next?

• Configuring and generating single use coupons from the UI & Workflow actions.
• Buy X Get Y coupons

Visuals

Configuring Coupons with Product Prices / Variants -

Checkout Sample-

Workflow Triggers -