Oct 28, 2026
OverviewYour customers expect more than just text messages. They want engaging, interactive conversations that make it easier to connect with businesses.
That's why we're excited to bring RCS Messaging to Labs, giving agencies early access to richer, branded messaging experiences directly within AXCRM.
And getting started is now easier than ever! You can complete the entire RCS registration process directly within AXCRM, without navigating external provider platforms.
Simply enable RCS in Labs for the sub-accounts you want to onboard, and complete the guided registration process to start bringing richer messaging experiences to your customers.
What's New?
RCS Messaging Is Now Available in Labs
Agencies can enable RCS Messaging through Labs and choose which sub-accounts they want to onboard.
Start with a few clients, explore the experience, and expand as you're ready.
Complete RCS Registration Without Leaving AXCRM
We've introduced a guided onboarding experience that walks you through everything needed to register your RCS sender.
Here's what the registration process looks like:
Brand Identity: Add your business name, logo, description, contact information, and website details. Preview how your brand will appear to customers.
Countries: Select the countries where you plan to use RCS messaging.
Sender Details: Tell us how you'll use RCS, what messages you'll send, and how customers give consent to receive them.
US Verification (if applicable): Provide additional business and messaging details if you're registering for the United States.
Review & Submit: Review your information and submit your registration for approval.
Your progress is saved automatically, so you can complete registration at your own pace.
Once submitted, you can track your sender's approval status directly in AXCRM.
Bring More Engaging Experiences to Every Conversation
Once your RCS sender is approved, you can go beyond traditional SMS with:
Branded Messaging: Display your business name and logo for a more recognizable experience.
Rich Cards & Carousels: Showcase products, services, and offers with images and interactive content.
Interactive Buttons: Help customers take action directly from a message.
Suggested Replies: Make it easier for customers to respond with a single tap.
Use RCS Across Your Existing AXCRM Tools
Bring rich messaging into the tools you already use:
1:1 Conversations: Connect with customers through interactive messages.
Bulk Messaging: Reach multiple contacts with engaging RCS content.
Workflows: Build automated customer journeys with rich messages and interactive actions.
RCS Templates: Create and reuse rich content for consistent communication.
How to Enable RCS MessagingGetting started takes just a few steps.
Step 1: Enable RCS in Labs
Navigate to Agency Settings → Labs.
Search for RCS Messaging.
Enable the feature.
Step 2: Start RCS Onboarding
Open the sub-account where you want to set up RCS.
Navigate to Settings → Phone System → RCS Messaging.
Start the guided registration process.
Complete the required details and submit your sender for review.
Once your sender is approved, its status will change to Live, and you can start using RCS messaging.
Tip: You can enable RCS for multiple sub-accounts, giving you the flexibility to introduce rich messaging to different clients at your own pace.
Why It MattersRCS brings a more engaging way to communicate with your customers while keeping everything within AXCRM.
Make conversations more engaging: Go beyond plain text with rich cards, images, and interactive buttons.
Make it easier for customers to take action: Let them explore offers, respond to questions, and interact directly from their messaging app.
Get started with less effort: Complete registration and manage your RCS senders without leaving AXCRM.
Offer more value to your clients: Introduce richer messaging experiences across the sub-accounts you manage.
Grow at your own pace: Start with selected clients and expand as you're ready.
RCS isn't just about richer messages. It's about making every customer interaction more useful, engaging, and actionable.
Good to Know* RCS Messaging is currently available through Labs.
* RCS sender registrations require carrier and provider approval before live messaging can begin.
* Availability depends on supported countries, carriers, and recipient devices.
* You can save your registration progress and return to complete it later.
* You can add test devices to try RCS messaging before your sender goes live.
Your Feedback Matters!This Labs release is an important milestone in bringing RCS Messaging to more AXCRM customers.
As you explore the onboarding experience and start using RCS, your feedback will be crucial in shaping what comes next.
We'd love to hear what works well, what could be simpler, and what additional capabilities would make RCS even more valuable for your business.
Thank you for helping us build the next generation of messaging in AXCRM!
