Once Email AI drafts your email, just ask it to set up an A/B test. Email AI configures the whole test, and the winning version goes to the rest of your list.

What's new

• Just ask: Once Email AI has drafted your email, ask it to set up a test, for example "A/B test the subject line."
• Two test types: Run a subject-line test (same email, different subject lines) or a content test (same send, different email content).
• Pick an angle: Answer a quick question about the angle to test: urgency, savings, curiosity or exclusivity.
• Fully configured: Email AI sets up everything: up to 4 variations, the test size, how your audience is split, the test duration and the winning criteria.
• Distinct content variations: For content tests, each version starts from your draft and gets its own message.
• Review before you send: Edit every variation, and fine-tune the test type, duration, number of variations and test size in the A/B testing settings.
• Winner goes out automatically: The winning version, picked by open rate or click rate, goes to the rest of your list.

How to use it

1. Create an email with Email AI.
2. Ask Email AI to A/B test the subject line or the content.
3. Answer the quick questions, then review the variations and test settings.
4. Send. The winning version goes to the rest of your list when the test ends.

Why it matters

• Better campaign performance: Test subject lines or content, and send the version your audience responds to.
• No manual setup: Email AI writes the variations and configures the test for you.
• You stay in control: Review every variation, and nothing sends until you approve it.

Learn more: Email AI help article