Ad Manager - Meta lead gen: Website & hybrid conversion locations | Aesthetix CRM ChangelogTorna ai changelogs👀 What’s New?
- Added Conversion Location selection at Ad Set level:
- Instant Forms (default)
- Website
- Website and Instant Forms
- Introduced Dataset (Pixel) selection (required for Website & Hybrid).
- Added Conversion Event dropdown.
- Added Destination URL field at Ad level (required for Website & Hybrid).
- Hybrid support now allows both Lead Form + Website URL in the same ad.
👷 How It Works:
- Select Objective: Lead Generation.
- At Ad Set level, choose Conversion Location:
- Instant Forms > Lead form only (existing behaviour).
- Website > Requires Dataset + Conversion Event.
- Website & Instant Forms > Requires Dataset + Conversion Event.
- At Ad level:
- Website > Destination URL required.
- Instant Forms > Lead Form required.
- Hybrid > Both required and then Meta optimises which one to show to users as per their optimisation engine rules.
- Publish is blocked if required fields are missing.
⭐Why It Matters:
- Brings HL closer to Meta Ads Manager parity.
- Enables website-based lead optimization using Pixel events.
- Supports hybrid lead collection (Website + Instant Forms).
- Improves performance flexibility for advanced advertisers.
📝 Notes:
- Conversion Location cannot be changed after publish (Meta limitation).
- Instant Forms remains default for backward compatibility.
- Reporting adapts dynamically based on selected conversion location.
